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Reality Star Kane Lim’s Lifestyle Brand: B.L.I.N.G

Kane Lim, the founder of investment firm Kix Capital, has become a prominent figure in the world of social media and reality television. With over 1 million followers on Instagram, his popularity soared after his appearance on Netflix’s hit show Bling Empire in January 2021. Known for his down-to-earth and humorous personality, he quickly became a breakout star and garnered media attention from various publications. His creative endeavors also include the successful launch of his own streetwear line, capturing the essence of his unique style and personality.

Born and raised in Singapore, Kane moved to Los Angeles over a decade ago for school. While his initial intention was to secure a visa to stay in the city he grew to love, he found himself drawn to the creative opportunities in LA. Reflecting on his journey, he shared, “I just got thrown into this world, I’m so lucky to have this platform. It’s been an amazing journey.” 

Hailing from a family with a strong entrepreneurial background, his passion for business runs in his blood. Managing his family’s real estate portfolio and engaging in investments, he takes pride in his work ethic and the Asian ethics instilled in him during his upbringing.

Kane’s entrepreneurial endeavors extend beyond real estate and investments. He is an investor in a plant-based company called Green Rebel, based in Indonesia. Expressing his vision for the company, he said, “I’m trying to take it to the U.S. because I feel there’s a lack of Asian plant-based foods. I think none of them have really nailed it yet. And I’m trying to take it here and make it a huge space.”

Understanding the power of PR and positioning, he draws inspiration from successful figures like the Kardashians and Paris Hilton. He admires their ability to leverage their reality TV platforms to build their own companies and he believes in being authentic to one’s brand. “I always believe in doing deals that have a good social cause behind it. Brands are not stupid nowadays, you know, people think they can trick brands with just taking all kinds of deals, but I believe in being very authentic to yourself,” he emphasized.

In addition to his business ventures, Kane has ventured into the world of fashion with his clothing line called “B.L.I.N.G“, which stands for life Because Life Is Not Guaranteed. The brand focuses on accessibility and inclusivity, with each product contributing to a different charitable cause. “Every product that you purchase goes to a different charity… I love that,” he stated. The success of Bling has led to collaborations with other individuals, including cast members from the show Dubai Bling, expanding the brand’s reach and impact.

His influence extends beyond his business ventures and fashion line. Recognizing the responsibility that comes with his platform, he strives to be careful with his choice of words and actions. While he acknowledges the importance of using his influence for good, he also faces the challenge of navigating the complexities of the entertainment industry. His upbringing has instilled in him the value of thinking before reacting and considering the consequences of his actions.

As Kane Lim continues to make waves in the worlds of business, entertainment, and fashion, his authenticity and dedication to social causes set him apart. With his infectious personality and entrepreneurial spirit, he is sure to leave a mark on the industries he ventures into. His journey is a testament to the power of seizing opportunities, staying true to oneself, and making a positive impact on the world.


This article feature is from our annual special edition issue, the L.A. STYLE Magazine Most Influential of 2023.

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