MANERE VERUM – KAREN SEGOVIA

Manere Verum is a clothing company based in Los Angeles. The company aims to live its motto to Manere Verum with the their quality of material, unique creativity and attention to detail of the design for the customer. Their mission is simple and effective: to provide luxury quality modern fashion for all individuals through unisex design.

But the creativity doesn’t end there. Each aspect of Manere Verum” itself are the Latin words meaning, “Stay True” to who you are as a person and to stand tall for what you believe in. The symbolic meaning of the red-charm color closed peonies in the logo is for the beginning of one’s life. Manere Verum’s choice to use the open pink peony is for the beauty of one’s existing life. There is also an AK-47 gun in the logo, however, the brand does not promote gun violence, just art with fashion.

The AK-47 gun represents a deep seated symbol for any “Stay True” person that will protect themselves, family, loved ones and their property. Their clothing represents the revolutionary mindset of an individual who is all about change. We sit down on a one-on-one with the go-getter Karen Segovia to discuss her vision behind creating the brand.

PHOTOGRAPHY: AB SALOJ

Manere Verum is the Latin phrase meaning “Stay True” to who you are as a person and to stand tall for what you believe in.

LASM: On your website, it says that you don’t promote gun violence. What does the AK 47 represent?

Karen Segovia: It’s not a literal thing as far as it being violence. It’s more protection, more strength–so that message is what we want our brand to give. Oh, it’s an AK 47; I know, it’s kind of hard because the imagery. First thing is what people see; but at the same time, that’s our job now: for us to grab you in a way for you to want to dive in, to figure out what it is about. So, it just means protecting what’s yours, fighting for what you believe in and not giving up.

LASM: That flower, what does that mean to you?

Karen Segovia: I love peonies because they’re not as common. I like things that are not too common in people. So, I always try to go the opposite of what’s trending or what’s common.

LASM: With the current times of today, with racial injustice and how that’s been brought to spotlight through technology and our phones – What are your thoughts on this?

Karen Segovia: I just feel the brand itself works out perfectly because I don’t feel that there’s so much loyalty now, and there’s not so many people staying true to what they believe in; or just, a lot of love has just gone out the window. So, we want to be able to bring that back. With me being Latina, a “brown” woman of color, I just feel that through the brand I could touch and inspire different people. I just want everyone to enjoy it. If you can’t speak your mind, at least speak through your clothing.

LASM: I love that. Karen, are you originally born and raised in LA?

Karen Segovia: I am, my parents migrated from El Salvador, and I’m half Spaniard half Salvadorian. I’m thankful for my parents and for putting us in a position where we could grow and what we’re supposed to be, the American dream. My parents, they are the ones that I look up to. Certain people have a celebrity that they look up to–for me, it’s my parents. I saw the growth, how my parents grew and basically built a foundation for us; and now I feel that it’s my responsibility, to make sure we maintain the foundation and just keep building from there.

Inspiration Behind The Brand

Peony:(flowers), the Greek goddess of fertility are the flowers that symbolize the beauty and process of life. The symbolic meaning of the red-charm color closed peonies, are for the beginning of one’s life. Our choice to use the open pink peony is for the Beauty of one’s existing life. The deep root meaning for the AK-47 gun represents any “Stay True” person that will protect themselves, family, loved ones and their property. Our clothing represents the revolutionary mindset of an individual who is all about change.

As The Clothing Company, we aim to “Stay “Stay True” to Manere Verum. This is experienced through our quality of material, unique creativity and attention to detail of the design. For you our customer, our mission is to provide luxury quality and modern fashion for all unisex genders. Manere Verum brings thought-provoking, slightly breaking the rules rebellious artwork all together and incorporates luxury quality and modern fashion. Our focus is to make Manere Verum a part of one’s personality and a clothing brand you cherish.

PRESENTED BY LASM NETWORK MEMBER || PHOTOGRAPHY: AB SALOJ

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