Let’s explore Latin-owned and created by women in power! These three Latin-owned makeup brands are not only of exceptional quality but are also completely cruelty-free and quite affordable. One of the best parts about these brands is that they are all owned by entrepreneurial women. Sometimes with makeup, it can be easy to stay in our routine and stray away from venturing. This list makes it easy to explore and feel safe and beautiful with these picks.

Rare Beauty by Selena Gomez

Photos: Rare Beauty on Facebook

This amazing brand takes sustainability to a whole new level within the makeup world. All of their packaging is 100% recyclable, made from responsibly sourced FSC-certified materials and printed with water-based ink. They are also 100% cruelty free and vegan. Though Rare Beauty is considered a luxury brand, their prices are fair and the quality is outstanding. They carry everything from foundation and concealer, to eyeshadow palettes, blush and lipsticks. All of their products contain a creamy consistency, while also feeling lightweight on the skin. It’s a great way to support a brand with a conscience, while also having fun with it. 

Treslúce Beauty by Becky G. 

Photos: Treslúce Beauty on Facebook

This is a brand new makeup brand that was released recently in July of 2021, and everyone is so excited about it. Treslúce Beauty is a colorful brand which also only creates products that are vegan, cruelty free and 100% recyclable. Their ingredients are sourced from suppliers in Mexico and throughout Latin America, with their key ingredient being blue agave, which allows for this makeup’s consistency to be silky and effortless. They also collaborated with Latinx artists to create stunning packaging designs. Their products consist of incredibly colorful eyeshadow palettes and eyeliners that double as lipsticks, as well as brush sets and lashes. Other than the products having such a beautiful, smooth consistency, the color and pigmentation makes them truly extraordinary. Plus, their eyeliners not only come in every color imaginable, but they are also completely smudge-proof! 

Araceli Beauty by Cely

Photos: Araceli Beauty on Facebook

Araceli Beauty is another special brand supporting diversity through makeup. The focus of this brand is to create budget-friendly, high-quality makeup. Their products consist of eyeshadow palettes, eyeliners, lashes and highlighters. Their eyeliners are smudge-proof, incredibly precise and lightweight. The best part about this makeup brand is that their inspiration is derived from Latin roots and their goal is to be inclusive. 

Now the question is, which one do you want to try first? 

Featured Photo: Rare Beauty on Facebook
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