“How is your lipstick different?” I felt the slight fear setting in by hearing those words repeatedly as I shared my new found business idea with others. It was May of 2014 and I was inspired to create a lipstick line for my mom after having that fateful conversation one afternoon where she expressed that she was done buying lipstick because she couldn’t find anything she could wear. She had developed an allergy to lip products and had been struggling with it for the last 18 years. Having no business background, major capital or entrepreneurial desires, I will never be able to explain the next thing that came to my mind “Mom, why don’t I try to create something you can wear?”
I know that the majority of anyone who has ever thought about starting a business
going back to school, making a career change or anything else that is monumental has felt the fear of the unknown and
In July of
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