The three-time WNBA champion Los Angeles Sparks are known for winning on the court, but now they’ve added a trophy off the court. The WNBA recently recognized the Sparks as the 2019 Business Franchise of the Year for their efforts in sponsorship, ticket sales and marketing. The franchise also took home the 2019 Ticket Sales Performance of the Year and the Marketing Performance of the Year awards.
Under the leadership of President & COO Danita Johnson, the Sparks led the league in attendance in 2019 for the third consecutive season, averaging over 11,000 fans to the STAPLES CENTER. Fans were not just treated to a showcase of the best female athletes in the world, but also saw the highest-rated entertainment and dance performances in the league. The franchise also led the WNBA in sponsorship dollars earned this year as well as growth in media coverage and social media presence.
As part of the Sparks mission to establish a deep connection to the community, the organization launched the largest community-based partnership in league history called Spark The True You with the Los Angeles County Departments of Military and Veteran Affairs and Mental Health. The campaign spotlights military women and their families and helps veterans gain better access to mental health and medical resources. The program has touched the lives of thousands of veterans and has been featured in Sports Business Journal, LA Times and CBS.
As the only professional women’s team in the state of California, the Sparks have built a winning culture and history as one of the original franchises of the WNBA, founded in 1997. On top of titles in 2001, 2002 and 2016, the team has made the playoffs in 19 of 23 seasons. From iconic players Lisa Leslie and Candace Parker to legendary coaches Michael Cooper and current head coach Derek Fisher, the Sparks have a winning brand in Los Angeles. Now they’re being recognized for breaking barriers on the business side.
The Los Angeles Sparks are leading the charge for what’s possible in women’s sports and the WNBA. To check out the Sparks in 2020, visit https://sparks.wnba.com/.
